B2B Lead Generation Using Revenue Per Lead vs Cost Per Lead For years marketers have measured the effectiveness of marketing campaigns and events by assessing “cost per lead” as their indicator of success. This metric was traditionally us... Read More

Posted on Minecor Blog on April 18th, 2012

Two common questions in B2B Lead Generation and Appointment Setting for complex sales are: What would be a good qualified lead to sale conversion rate? Quality – How many sales opportunities were good? The following may help you establish a b... Read More

Posted on Minecor Blog on January 26th, 2012

The best way to increase your sales ready B2B leads and B2B appointments for complex sales is to use integrated marketing campaigns. The fact remains that your will drive more demand for your product or service by using multiple communication medium... Read More

Posted on Minecor Blog on January 13th, 2011