Oct
31

There is a lot of speculation in forecasting IT budgets and actual spend levels as well as how IT buyers will allocate spending during 2013.  Some are saying that the overall IT spend growth will be less than last year – “U.S. IT spe... Read More

Posted on Minecor Blog on October 31st, 2012


Oct
6

Referrals are the most effective means to obtain qualified sales leads.  The second most effective means to obtain qualified sales leads is through cold calling.  This is based on a study by the Wellesley Hills Group in Framingham, Mass. fe... Read More

Posted on Minecor Blog on October 6th, 2012


Jun
25

Each quarter it is imperative to reach your target audience with a multitude of communication mediums. Most important of the communication mediums is the human touch. Yes, that means using relationship-based approach that ultimately en... Read More

Posted on Minecor Blog on June 25th, 2012


May
25

Many companies hit low spots in sales from time to time. There are a number of factors that cause this and multiple variables to consider.  When sales numbers drop it is important to evaluate the situation effectively and quickly take action to get ... Read More

Posted on Minecor Blog on May 25th, 2012


Apr
18

B2B Lead Generation Using Revenue Per Lead vs Cost Per Lead For years marketers have measured the effectiveness of marketing campaigns and events by assessing “cost per lead” as their indicator of success. This metric was traditionally us... Read More

Posted on Minecor Blog on April 18th, 2012


Jan
26

Two common questions in B2B Lead Generation and Appointment Setting for complex sales are: What would be a good qualified lead to sale conversion rate? Quality – How many sales opportunities were good? The following may help you establish a b... Read More

Posted on Minecor Blog on January 26th, 2012


Jan
13

The best way to increase your sales ready B2B leads and B2B appointments for complex sales is to use integrated marketing campaigns. The fact remains that your will drive more demand for your product or service by using multiple communication medium... Read More

Posted on Minecor Blog on January 13th, 2011