What Are Technology Buyers Planning for 2013?

Tags: B2B Lead Generation Metrics, Qualified Sales Leads, Technology Spend Forecast, B2B Telemarketing Services


What Are Technology Buyers Planning for 2013?

There is a lot of speculation in forecasting IT budgets and actual spend levels as well as how IT buyers will allocate spending during 2013. 

Some are saying that the overall IT spend growth will be less than last year – “U.S. IT spending will grow by 5.9 percent in 2012, compared to 8.5 percent last year,” states Computer Economics.

Others are stating it is not possible to get a good bearing on IT spend levels and buying habits, because they may change multiple times throughout the year.

According to Computerworld’s article, Forecast 2013: Building a better IT budget, “Smart IT executives are carefully constructing their budgets for 2013 with both cost-cutting and business growth projects in mind.” 

Here is additional insight, by Gartner, as to which technology categories they will spend their budget on:

Table 1. Worldwide IT Spending Forecast (Billions of U.S. Dollars)

 

2011

Spending

2011

Growth (%)

2012

Spending

2012

Growth (%)

2013

Spending

2013

Growth (%)

Computing Hardware

404

7.4

420

3.4

448

6.6

Enterprise Software

269

9.8

281

4.3

301

6.9

IT Services

845

7.7

864

2.3

905

4.8

Telecom Equipment

340

17.5

377

10.8

408

8.3

Telecom Services

1,663

6.0

1,686

1.4

1,725

2.3

All IT

3,523

7.9

3,628

3.0

3,786

4.4

Source: Gartner (July 2012)

In order to hit revenue goals in Q1 and Q2, it will is crucial to get in front of the IT decision-makers ahead of competition, build a solid relationship in advance, a value-added resource to your prospects/buyers and position your solution so that it is within the top category of planned implementations for 2013. 

Let us know what your are hearing.