B2B Lead Generation Program Hits Over 2200 Percent ROI

Tags: B2B Lead Generation


B2B Lead Generation Program Hits Over 2200 Percent ROI

Austin, Texas - October 19 , 2010 - Minecor, an outsource B2B sales lead generation company for complex sales today announced that another Fortune 500 client has hit over 2200% ROI (Return on Investment) with Minecor’s Integrated Lead Generation Program. The program encompasses promoting and fielding of a wide array of marketing events and the use of Minecor’s highly trained telemarketing and lead nurturing operation consisting of 90% outbound calling & 10% fielding inbound call traffic.

Minecor operates as the hub for this client's numerous marketing events targeted to mid-size and large enterprise companies in North America. The types of events include high-level meetings, seminars, e-mail campaigns, special offerings, webinars, and training events.

Minecor brings several high-value offerings to complement marketing and sales departments of both small and large companies including:

  1. A proprietary database of qualified buyers (750,000+ contacts)
  2. Highly trained Minecor Sales Specialists (100% of their time is dedicated to assigned client)
  3. Marketing campaigns with immediate peer-to-peer engagement

"Minecor’s success for this program is due to several key factors," states Minecor’s Chief Marketing Officer, Steve Cunningham. "First, is building fast traction within the marketplace by leveraging our database intelligence and decision-maker relationships. Second, our ability to develop and align multiple marketing strategies that compliment the ongoing marketing endeavors of our client. And third, the close relationship with the client’s marketing managers and sales force that enables qualified lead transitions that hold a value-add component to the customer."

About Minecor

Minecor is an outsourced B2B Sales & Marketing company structured to be an integrated extension of our clients’ Sales and Marketing organizations. Privately held and located in Austin, Texas, Minecor is a professional B2B sales lead generation services firm specializing in driving and influencing incremental revenue through integrated Sales and Marketing support. Minecor knows what it takes to develop finely tuned target markets, deliver highly qualified B2B sales opportunities, sell products and services, up sell and cross sell existing customers and gather key Market Intelligence. Minecor focuses on working with B2B Technology, Pharmaceutical & Bio-tech, and Financial Services companies with complex products and services.

Contact: Ginger Sanchez: (512) 744-1609