Enterprise Software Company Outsources Qualified Lead Generation and Appointment Setting Services to Minecor

Tags: Enterprise Software Lead Generation, Appointment Setting for Enterprise Software, Outsourced Lead Generation, B2B Outbound Marketing agency


Enterprise Software Company Outsources Qualified Lead Generation and Appointment Setting Services to Minecor

Austin, Texas - August 8, 2013 – Minecor, a B2B lead generation and full-service outbound telemarketing firm, today announced it has been awarded a contract to provide a B2B marketing program designed to expand the qualified sales pipeline within United States and Canadian territories for a California based enterprise software company.

Minecor will drive a B2B outbound lead generation campaign seamlessly into the target base of business prospects within Minecor's Qualified Buyer Database.  An integrated marketing campaign that will incorporate the use of strategic peer-to-peer emails and calls from dedicated Sales Specialists will originate from Minecor's headquarters in Austin, Texas (over 12 years in service).

The sales pipeline originating from Minecor will be tracked to closure after transitioning deals to the client inside and outside regional sales teams.  The program metrics and marketplace trends analysis, provided by the Minecor Reports and Analytics department, will assist to increase levels of performance and raise lead conversion ratios.