Minecor announced that an emerging fraud prevention company, ID Analytics chose Minecor to provide services to increase their Sales Pipeline and drive incremental revenue

Tags: B2B Lead Generation


Minecor announced that an emerging fraud prevention company, ID Analytics chose Minecor to provide services to increase their Sales Pipeline and drive incremental revenue

Austin, Texas – August 28, 2007 - Minecor announced that an emerging fraud prevention company, ID Analytics chose Minecor to provide services to increase their Sales Pipeline and drive incremental revenue.

ID Analytics' advanced analytical solutions are used to manage identity risk, prevent identity fraud across the customer lifecycle and comply with new government regulations. Utilizing the ID Network®, the nation's first and only real-time fraud prevention system, ID Analytics helps its clients capture more legitimate business quickly, effectively, and profitably. Due to the leading edge solutions ID Analytics needed an organization that could drive revenue and collect up to-date market information that would enable ID Analytics to measure market targeting and acceptance for their product solutions. Minecor was chosen because they could launch a combination Lead Generation and Marketing Research Program. The goal is to drive revenue while testing product messaging and positioning. The results will give ID Analytics incremental revenue while assisting in refining ID Analytics’ target market access.

It was required that Minecor have built-in expertise, scalability, and customization for the entire markets ID Analytics wanted to address. Performance metrics, data management, and quantifiable market data were three other major factors involved in ultimate selection of a business partner for this ongoing mission.

About Minecor

Minecor is an outsourced B2B Sales & Marketing company structured to be an integrated extension of our clients’ Sales and Marketing organizations. Privately held and located in Austin, Texas, Minecor is a professional B2B sales lead generation services firm specializing in driving and influencing incremental revenue through integrated Sales and Marketing support. Minecor knows what it takes to develop finely tuned target markets, deliver highly qualified B2B sales opportunities, sell products and services, up sell and cross sell existing customers and gather key Market Intelligence. Minecor focuses on working with B2B Technology, Pharmaceutical & Bio-tech, and Financial Services companies with complex products and services.

Contact: Ginger Sanchez: (512) 744-1609