Minecor Expands Multi-touch Enterprise Marketing Programs for VAR/Channel Partners

Tags: b2b lead generation services, b2b appointment setting, MDF channel partner programs, VAR Channel Partner Marketing Program


Minecor Expands Multi-touch Enterprise Marketing Programs for VAR/Channel Partners

Austin, Texas – September 13, 2012 - Minecor, a full-service marketing firm that provides customized B2B multi-touch outbound telemarketing programs for complex sales, today announced expansion of a regional VAR support program.

This VAR support program is sponsored by a top tier network infrastructure equipment and telecommunications manufacturer through its Channel Partner MDFs. Minecor will seamlessly represent this top manufacturer while executing multi-touch outbound marketing programs for each of the participating VARs.  The end result will be a sales pipeline of highly qualified leads (sales opportunities) that have associated appointments to take next step in the sales cycle.  These will ultimately result in substancial percentage of closed deals to hit or surpass Quarterly quotas.

“Minecor will use each of our key departments to support each VAR lead generation program including Data Management, Sales and Operations, Marketing and Analytics.  This is why we say – It’s like bolting on another company.  This goes way beyond our client’s ability to simply hire an inside sales person,” states Steve Cunningham, Minecor’s Chief Marketing Officer.


About Minecor

Minecor is an outsourced B2B Sales & Marketing company structured to be an integrated extension of our clients’ Sales and Marketing organizations. Privately held and located in Austin, Texas, Minecor is a professional B2B sales lead generation services firm specializing in driving and influencing incremental revenue through integrated Sales and Marketing support. Minecor knows what it takes to develop finely tuned target markets, deliver highly qualified B2B sales opportunities, sell products and services, up sell and cross sell existing customers and gather key Market Intelligence. Minecor focuses on working with B2B Technology, Pharmaceutical & Bio-tech, and Financial Services companies with complex products and services.

Contact: Ginger Sanchez: (512) 744-1609