Minecor Expands Sales and Marketing Initiative for Dell

Tags: B2B Lead Generation


Minecor Expands Sales and Marketing Initiative for Dell

Austin, Texas – March 19, 2003 - Minecor announces that one of the world's largest technology manufacturers Dell, will continue with a B2B Sales Program, and supplement it, with a Product Evaluation Program.

Working with the manufacturer's Marketing and Sales Team, Minecor has proven to be a key partner by generating increased revenue and market awareness for the manufacturer's new product line. By continually analyzing the sales and marketing process, Minecor was able to supply valuable Market Research to Dell, which enabled the program to be fine-tuned for success.

"Minecor was selected to do a pilot program for this well-known technology manufacturer," Minecor's CEO, Gregory Sherrill says. "The program has evolved into a valuable sales initiative for our client. Minecor has not only created product demand and awareness, but our representatives can actually facilitate closure directly with the customer. Minecor's constant refinement of this program has led to a better return-on-investment and a faster sales cycle for Dell."

Because the initial pilot program was so successful, Minecor will also provide an additional sales and marketing program for this tier-one manufacturer. Minecor was able to win this second program from a competitive field of companies.

Since Dell also produces a wide-range of technologies, Minecor believes that other product lines could benefit from similar programs. Minecor's Sherrill adds: "Our company has the Sales and Marketing experience to support technology companies of all sizes, whether hardware, software, or services. We know how to adapt to our customer's needs."

About Minecor

Minecor is an outsourced B2B Sales & Marketing company structured to be an integrated extension of our clients’ Sales and Marketing organizations. Privately held and located in Austin, Texas, Minecor is a professional B2B sales lead generation services firm specializing in driving and influencing incremental revenue through integrated Sales and Marketing support. Minecor knows what it takes to develop finely tuned target markets, deliver highly qualified B2B sales opportunities, sell products and services, up sell and cross sell existing customers and gather key Market Intelligence. Minecor focuses on working with B2B Technology, Pharmaceutical & Bio-tech, and Financial Services companies with complex products and services.

Contact: Ginger Sanchez: (512) 744-1609