Minecor Launches New Channel Program

Tags: B2B Lead Generation


Minecor Launches New Channel Program

Austin, Texas – May 26, 2008 - Minecor announces the launching of a new Channel Program to support strategic VARs (Value Added Resellers) and build incremental revenue. This program is constructed to meet the challenge of quick deployment and rapid delivery of revenue, while nurturing an ongoing pipeline.

The Minecor Channel Program is designed to create brand awareness and drive new account acquisitions. Minecor will prospect and explore new opportunities that are complimentary to the VAR’s business model by leveraging the primary core expertise of the VAR. “We understand VAR’s make a large portion of their profits through professional services, integration and support as opposed to the straight selling of hardware or software,” said Steve Cunningham, Minecor’s Chief Marketing Officer. “This is why Minecor built a model that addresses the most important issues at the reseller’s level while complimenting the manufacturers. In fact, many resellers have Marketing Development Funds that can be used to fuel a Minecor Channel Program.”

Minecor will make its Channel Programs available to a limited number of resellers in order to provide the optimal service levels while eliminating territorial conflicts.

About Minecor

Minecor is an outsourced B2B Sales & Marketing company structured to be an integrated extension of our clients’ Sales and Marketing organizations. Privately held and located in Austin, Texas, Minecor is a professional B2B sales lead generation services firm specializing in driving and influencing incremental revenue through integrated Sales and Marketing support. Minecor knows what it takes to develop finely tuned target markets, deliver highly qualified B2B sales opportunities, sell products and services, up sell and cross sell existing customers and gather key Market Intelligence. Minecor focuses on working with B2B Technology, Pharmaceutical & Bio-tech, and Financial Services companies with complex products and services.

Contact: Ginger Sanchez: (512) 744-1609