Minecor Surpasses Client's Quota During Economic Crisis

Tags: B2B Lead Generation


Minecor Surpasses Client's Quota During Economic Crisis

Austin, Texas – March 3, 2009 - Minecor, a provider of outsourced business-to-business sales and marketing support, today announced program performance results for its most demanding client.  To measure performance of an outsourced program two real questions must be answered:

1)  Quantity - How many sales opportunities were transitioned?
Minecor's client reviewed the Quantity of Sales Opportunities produced during the month of February 2009 and determined Minecor was 120% of quota.

2)  Quality - How many sales opportunities were good?
Minecor's client reviewed how many previously transitioned Sales Opportunities resulted in closure, regardless of who won the business.  The result:

                            63% Closed Revenue  (Either by Minecor client or competitor)
                            24%  Sales Cycle extended or on hold status
                            13% Fall-out (project was cancelled or not qualified)

Minecor continues to deliver during an economic crisis.  What makes this possible?  According to CEO, Gregory Sherrill, “Minecor uses its multi-touch marketing techniques combined with market intelligence and tenured industry sales professionals to drive and nurture the top of the sales funnel.  Our market intelligence tells us several things  1) what verticals are still spending money, 2) what messaging works within the best suited verticals, 3) what competitors are taking deals and why.  The power of selling rests within gathered market intelligence and this has been a proven formula to successful selling.”

Performance is tested in a suffering economy and Minecor continues to deliver above goal.  Ask Minecor to provide a free data analysis and sales opportunity run-rate projection for your company.

About Minecor

Minecor is an outsourced B2B Sales & Marketing company structured to be an integrated extension of our clients’ Sales and Marketing organizations. Privately held and located in Austin, Texas, Minecor is a professional B2B sales lead generation services firm specializing in driving and influencing incremental revenue through integrated Sales and Marketing support. Minecor knows what it takes to develop finely tuned target markets, deliver highly qualified B2B sales opportunities, sell products and services, up sell and cross sell existing customers and gather key Market Intelligence. Minecor focuses on working with B2B Technology, Pharmaceutical & Bio-tech, and Financial Services companies with complex products and services.

Contact: Ginger Sanchez: (512) 744-1609