Pharmaceutical Marketing Company Elects Minecor be Integrated Component of Ongoing Campaigns

Tags: B2B Lead Generation


Pharmaceutical Marketing Company Elects Minecor be Integrated Component of Ongoing Campaigns

Austin, Texas – January 22, 2007 - Minecor announced that Dendrite, the world's leading CRM business for the life science industry chose Minecor to be an integral part of its ongoing marketing & sales campaigns. “We will use proven Minecor methodology and technology to increase the direct activity within pharmaceutical companies of North America as well as prescribers,” explains Gregory Sherrill, CEO of Minecor. “By streamlining activities and frequency of contact, and prioritization of the “pipeline”, Minecor will be instrumental in the increase of incremental revenue generated by multiple marketing activities.”

It was required that Minecor have built-in scalability and customization for every type of marketing program within each of the client’s three divisions. Performance metrics and data management were two other major factors involved in ultimate selection of a business partner for this ongoing mission.

About Minecor

Minecor is an outsourced B2B Sales & Marketing company structured to be an integrated extension of our clients’ Sales and Marketing organizations. Privately held and located in Austin, Texas, Minecor is a professional B2B sales lead generation services firm specializing in driving and influencing incremental revenue through integrated Sales and Marketing support. Minecor knows what it takes to develop finely tuned target markets, deliver highly qualified B2B sales opportunities, sell products and services, up sell and cross sell existing customers and gather key Market Intelligence. Minecor focuses on working with B2B Technology, Pharmaceutical & Bio-tech, and Financial Services companies with complex products and services.

Contact: Ginger Sanchez: (512) 744-1609